Content Producer 2026E – Malmö Yrkeshögskola

SPRING 2026 PROGRAM – CONTENT PRODUCER

everything from AI-assisted print production
to interface design for Apple Vision Pro

Our Content Producer program is designed for those who want to master all the new opportunities for producing, editing, and publishing information, news, advertising, and knowledge.

You’ll learn new production techniques with full AI support, but also subjects like rhetoric, accessibility, requirements management, and business-oriented thinking for both the private and public sectors.

A Content Producer has their hands on the keyboard and quickly and efficiently publishes the right message, at the right time, in the right format, for the right audience, and in the right way—using the latest tools, including all the new possibilities offered by AI.

This includes, among other things, cross-media publishing, new typography and layout, mobile interaction design, new workflows for front-end and back-end, accessibility issues, and apps for phones, tablets, and laptops—but also smart glasses, TV screens, smartwatches, AI devices, and other upcoming new technologies.

CURRICULUM FOR 2026:

Business Mindset
Engaging Storytelling
Web Production
DTP
Audio and Video
Signage
LIA (Workplace-based Training)
Thesis Project

Our classrooms are located in Malmö. Classes are normally held one or two days a week, with various assignments to be completed individually or in groups between sessions. All the teachers you’ll meet come directly from the industry and bring the latest production expertise with them.

You should be present in the classroom for lessons, as well as for working together with classmates and industry partners.

IMPORTANT: For this program, you need to have your own computer, which you will need to purchase yourself. It doesn’t matter if it’s a Mac or a PC, but many people working in marketing and communications use Macs. If you choose a Mac, it’s best if it has one of the newer M-series processors. Your computer should ideally have 16 GB of RAM or more. While 256 GB SSD or hard drive is sufficient, since you’ll be working with images, audio, video, and other storage-intensive media, it’s better to have at least a 512 GB SSD—preferably more—or an external SSD or hard drive where you can save your projects. If you are planning to buy a new computer, remember to take advantage of student discounts from Mecenat or Studentkortet.

ENTRY REQUIREMENTS:

A completed upper secondary education with a passing grade in Swedish 3, English 6, and Mathematics 2—or equivalent knowledge acquired through work experience or independent studies. If you do not have formal qualifications, please contact the school at info@my.se for further information.

Classes are mainly held in Swedish, but materials and software are often in English. You are welcome to ask questions in English, and the teacher can of course also answer in English. According to regulations, you must have sufficient knowledge of Swedish to benefit from the program and to work in the profession after graduation.

PROGRAM CONTENT (400 YH credits, two years)

Business Skills in Private and Public Sector (40 YH credits, 8 weeks)
Engaging Storytelling (60 YH credits, 12 weeks)
Web Production (55 YH credits, 11 weeks)
DTP – Desktop Publishing (45 YH credits, 9 weeks)
Audio and Video (45 YH credits, 9 weeks)
Signage (30 YH credits, 6 weeks)
LIA (Workplace-based Training) (100 YH credits, 20 weeks)
Thesis Project (25 YH credits, 5 weeks)

THE PROGRAM PROVIDES KNOWLEDGE IN/OF

Sub-processes within media production across different media types
Principles of good interaction design in both traditional media and new spatial media
Requirements and adaptation of media for mobile devices
Accessibility requirements for mobile devices
Fundamentals of modern typography, with special consideration for people with dyslexia and visual impairments
Techniques for modern print production
Principles of AI-assisted content generation

THE PROGRAM PROVIDES YOU WITH SKILLS IN/TO

Create engaging media products with publishing systems, both with and without AI support
Develop profitable media products for mobile and portable devices
Perform advanced color and resolution correction for various devices and formats
Design and lay out effective messages
Create interactive media products for both offline and online use
Evaluate advanced compression and streaming technologies
Assess version control systems and implement them in production
Create engaging content for spatial devices such as Meta Quest and Apple Vision Pro
Use AI to generate all types of content for modern media

THE PROGRAM PROVIDES YOU WITH THE COMPETENCE TO